Mobility Plays Key Role in PLM Software Selection

posted on 1/27/2012 3:03:48 PM

Italian apparel manufacturer Beretta chose Centric Software to create digital product catalogs that its global sales staff can customize to their clients’ local market needs using an iPad app.

Italian manufacturer Fabbrica d’Armi Pietro Beretta S.p.A. emphasized enterprise mobility when it selected product lifecycle management (PLM) software from Centric Software to create digital catalogs for the company’s global sales of its clothing and accessories division.

The Centric PLM software, designed for apparel and CPG companies, is said to be architected on a modular platform that allows for the management of integrated business processes, including product development, sourcing, line planning, and profitability management.

But for Beretta, the ability to create customer-specific electronic product catalogs for customer presentations influenced its PLM software selection decision. Specifically, Centric’s Collection Management module, combined with Centric’s Collection Book for iPad app, enables the Beretta sales team to present a collection of styles to customers through an interactive mobile device—whether online or offline. Alternatively, Beretta sales staff can create personalized portals that customers can access via any browser-based connection to view customized collections developed by the sales department, the companies said.

For example, using the Collection Management module and Collection Book for iPad app, Beretta will be able to generate electronic, localized trade catalogs for every market each time the company launches a new collection. The sales team can select an assortment relevant to a particular market or customer and publish dedicated catalogs with broad image galleries and multimedia content.

As a result, Beretta is said to be able to continuously maintain up-to-date catalogs in a “green” manner, eliminating the cost and waste of printing more than 18,000 traditional paper catalogs each year.

According to Paolo Buffoli, Beretta’s head of marketing and communications, the digital books are easy to use and attractive to customers, and replace a time-consuming printing process.

“The digital catalog has been an important investment, a step toward the future that speaks to the critical role of innovation in our company and our capacity to anticipate customer needs,” Buffoli said in a statement. “Unlike its paper equivalent, the digital catalog is not a solution born and buried in one season, but a tool we can update, improve, and adapt to market needs on an ongoing basis.”

To that end, Centric’s Collection Management module and Collection Book for iPad app are transforming Beretta’s product launch approach, noted Centric Software CEO Chris Groves, by helping the company connect more directly and interactively with its customers, and enhancing the Beretta customer buying process. “At Centric, we are delighted to help extend the rich Beretta brand experience into the product launch and buying cycle,” Groves said, “and gain valuable insight and input on mobile product strategy as we work with such a strong, iconic company.”