Kimberly-Clark Selects StayinFront CRM for Divisional Deployment

posted on 9/20/2011 1:39:19 PM

The consumer goods company selects customer relationship management software provider StayinFront for a divisional CRM deployment in Israel, with the rollout slated for Motorola smartphones.

A division of consumer goods giant Kimberly-Clark today announced that it has deployed a new software package that sits at the intersection of customer relationship management (CRM) and the mobile sales force.

Hogla-Kimberly, the company’s Israeli subsidiary, chose CRM provider StayinFront for its Consumer Goods CRM software, which will be deployed on the Motorola ES400 devices used by the field sales force throughout the country. Via the Windows-based Motorola smartphones, the sales team will be able to access the StayinFront CRM system to perform activities such as account selling, retail execution, and direct store delivery.

“Hogla-Kimberly managers needed flexibility to quickly cascade promotional activities, product, and price changes to the field,” StayinFront said in a statement, “as well as the ability to record in-store compliance.”

The CRM system also features built-in analytics that aim to surface store-level sales trends. When in-store sales activity demands attention, sales personnel in the field can use the CRM system to escalate issues to their managers, according to StayinFront.

Kimberly-Clark has a relationship with the CRM provider that dates back several years. The consumer goods behemoth has rolled out StayinFront’s CRM software in various regions and divisions in Asia and Australia, the company said. The Israeli wing of Kimberly-Clark makes and markets an array of paper products and hygiene devices.