CRM Update Adds iPad, Social Networking Tools for Sales

posted on 11/9/2011 12:20:58 PM

Maximizer CRM 12 delivers customer management tools to sales teams via the iPad, streamlining the process of sales operations on the road and via social networks, according to the company.

For the second time this year, the purveyor of the Maximizer CRM software has updated its customer relationship management platform, adding new social CRM functions and streamlining mobile access to the software.

Maximizer CRM 12 extends CRM access to Apple iPad users, a key constituency in today’s mobile environment. The touch-screen user experience in version 12 has improved across all mobile devices, Maximizer Software said, and the company has eliminated the requirement to purchase and use disparate applications tailored to specific mobile devices. In addition, salespeople can now use their mobile devices to view calendars and book appointments with multiple colleagues, and Maximizer 12 also integrates with iCalendar, the company said.

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Also new to Maximizer CRM 12 is a feature that has become popular among vendors determined to earn the “social CRM” moniker. The latest version of the software captures profiles of customers and prospects via social networks and integrates that information into the CRM system at the customer contact level. According to the company, those information feeds can be “easily adapted as social networking preferences change.”

Vivek Thomas, president of Maximizer Software, expanded on that thought in a statement. "The world of social networking is constantly evolving,” Thomas said. “The social platform of choice today may be less relevant to your business next year. You need a CRM that enables you to adapt to this shifting landscape without becoming a distraction to your business."

The vendor identified two companies that decided on Maximizer CRM 12 after performing CRM evaluation projects: Gemcom Software International, a provider of software to the mining industry, and show producer Canwest Productions.

The new release follows by approximately six months the debut of Maximizer CRM 11. Maximizer CRM 12 is available now.